ShopWiki.com grows 65% in Google Affiliate Network and expands internationally

Over the past few years, Google Affiliate Network has helped advertisers and publishers grow their businesses with the right mix of technology, service, and data insights. We’re pleased to share these stories with you on the blog every few weeks.  When ShopWiki.com entered the online shopping space in 2005, they started with a simple idea: “make shopping better.” As a shopping search engine, they hoped to index everything that can be bought online and help consumers make the best purchase. With over 200,000 featured stores and domains in the US, UK, France, and Germany, ShopWiki has become a popular destination for online consumers. Their technology now crawls partner sites and organizes a wide selection of their products in one centralized place.
With global interests and ever-changing consumer needs, ShopWiki General Manager James Keating and his team search for efficient ways to scale their site and grow revenue. Since partnering with Google Affiliate Network in 2007, Keating has relied on detailed reporting and analytics to make informed decisions and drive strategy. As he explains, “Google Affiliate Network gives us rich insights into the best-converting products. We combine these insights with our own site data to automatically optimize yield for every page of our site.” As ShopWiki has grown, they have also added new advertisers and focused on strategic partnerships. Keating has kept an eye on new advertisers in Google Affiliate Network and joined their programs upon launch, building links and using the new content to better serve his site visitors. Through Google Affiliate Network’s user interface, Keating has found new relationships and tools to streamline these processes. He explains, “whenever a new advertiser joins, we are able to create and implement links right away and begin optimization from day one.” Guided by data insight and focused on new partnerships, ShopWiki has continued to grow as a publisher in Google Affiliate Network and a shopping destination on the web. In 2011, they grew their network revenue by 65% YoY, helping to spur international expansion outside of their home US market. To learn more about how James Keating and ShopWiki have established their affiliate business, check out their full case study. Posted by Will Heidrich, Account Manager